How I Grow My Email List With Instagram

This tip about how I grow my email list with Instagram is so easy, but I swear it works like a charm! So what is it?

Each and every time I write something for my email list I do one thing: I create an “Instagram-friendly” image (typically 1000px X 1000px). Then, the day before my newsletter is scheduled to go out, I simply announce on Instagram (using that square graphic) what the next day’s newsletter will include and how people can subscribe to it, if they’re interested in that topic.

And it works, every single time!

Admittedly: sometimes it works better than others. I typically will see an additional 10-50 new subscribers every time I do this. But I’ve had as many as 100+ in one day.

Which reminds me: this is also a great way to figure out what topics your audience is interested in! If you consistently get, say, 10 new subscribers each week with this tactic, and then one week you get 25, you know you’re on to something!

On the other hand, if you only get 2 or 3 new subscribers after using this idea (and normally getting 10 or so), you can probably guess that the topic is not something your perfect patron is really interested in.

Another thing I LOVE about this is that it also helps me fill my weekly Instagram content calendar. As of this writing, I’m typically posting about once a day there, and this idea helps me create at least one post I know I can count on, every single week.

I know it sounds super simple, but that’s because simple works! It definitely helps me grow my email list with Instagram. Even if I only get an extra 15 subscribers per week, that’s almost 1000 extra subscribers per year (832 to be exact, so you don’t have to do the math! 🤓)

As I mentioned earlier, I do (typically) post the main part of my newsletter on my blog, but I also share something (or somethings) extra and special just for my email readers. Sometimes that comes in the form of discounts, specials, or other insider information. I do this because if you always post exactly what you’ve shared in your email, people will quickly realize they can just unsubscribe from your list and visit your blog when they want to read your posts. (And most will quickly forget to do so. Wah wah wahhhh. 😭)

Even if I was only sending out a newsletter once a month (like some of you may be doing) I’d still use this tactic to grow my email list with Instagram. Just share a little tease about what you’ll be including in the email. I create my images in Photoshop, but you could do it in Canva or PicMonkey, just as easily. I’m honestly surprised I don’t see more creatives using this idea to build their email lists, because it works so easily!

I hope you’ll consider using it to build your email list, friends!

P.S. If you haven’t started an email list yet (or if you aren’t happy with your provider), I use and recommend ConvertKit. I’m also an affiliate for them, because I believe in their product! You can click here to get their ebook, “The Complete Guide to Email Marketing” absolutely FREE! 

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