Promoting Your Art on Pinterest: Where to Pin
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(This is the first in a series of articles I’ll be writing about promoting your art and/or what you make on Pinterest. Please click here to be added to my list so I can notify you when future articles appear.)
Pinterest has always been a huge traffic source for my shops and blogs. As much at 80% of my traffic comes from Pinterest (currently upwards of 10’s of thousands of viewers each month), so it almost goes without saying that I believe promoting your art on Pinterest should be at the top of your social media priorities.
Most of the 100+ million active users use Pinterest as a virtual “wish list” and many actually come back and buy items they first saw on Pinterest.
There is so much to learn about promoting your art on Pinterest, but today I am going to cover the “where”…
Many artists have a board specifically for their art, and that’s great! If you don’t already have a board specifically for your own art, that’s your first “to do.” But you can also create boards that aren’t just about you art, that actually target your perfect patron!
For instance, I post my art to a board called “Abstract Paintings”:
As you can see, I post abstract paintings by many different artists — not just my own work. This will appeal to a wider audience of people who appreciate abstract art and may have never even heard of me.
Because I also use mock-ups with some of my art, I also have a board called “Living with Art” on which I pin different ways people can display art in their own homes.
Artist and photographer Jessica Nichols does this with her photography on her board, “Beautiful Gifts.”
If you look closely, you will see that she is mixing in her own floral photography with the work of others. Again, these kinds of boards are perfect for targeting people (ie., potential patrons) who like your style of art, but may not know about you, yet.
There are so many ways to do this with your own art, too! Artist Mari Orr also mixes in her own artwork on her color board:
Artist Adri Luna includes her prints on her board “Abstract Art”:
Are you currently promoting your art on Pinterest this way? Or are you going to start doing so now? I’d love to hear about it in the comments below!
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