I love Pinterest. First of all, it’s like Social Media and Google had a baby, and that baby wants to bring hundreds, thousands, or even hundreds of thousands of visitors (read: buyers!) to your website. Plus it’s just really fun. So how can you start promoting your art on Pinterest and get those wonderful eyeballs on what you make? Let’s start at the beginning…
First, you must master your Pinterest bio.
This includes signing up for a business account and confirm your website (if you have one besides Etsy). This could mean converting your current Pinterest account to a business account, or starting a new Pinterest account, exclusively for your business. It really depends on how you’re already pinning: are you pinning content that is relevant to your target market and meshes well with your art? Then you can probably just stick with the account you have and simply fix it up a bit to be professional.
But if you’re repinning lot’s of silly memes, recipes, nostalgic items from your childhood, and/or anything that isn’t related to what you make and sell, you might want to consider either starting a new Pinterest account specifically for business, or making your unrelated boards private – so you can still pin to them, but they won’t distract from your marketing message.
But you also want to:
- Make sure your photo is on brand and up to date. This can be a photo of you, a self-portrait or your logo.
- Make sure your “name” includes a keyword or two. For example, mine is: jules tillman 🖤 artist + creative coach.
- Create a catchy and descriptive bio about yourself and your artwork.
Next, you want to make sure that all of your boards are set up properly.
What does that mean, exactly? Well, you’ll want to go through each individual board and make sure that the title is descriptive (cutesy doesn’t work well for getting your boards seen – you want keywords that match up with the way people search.)
Also, make sure that your board is categorized properly. This one is something a lot of people miss because Pinterest doesn’t automatically have you add a category when you create a new board.
You’ll also want to write a keyword-rich description for each board. For example, for my “be your own boss” board I wrote, “Whether you’re an artist, maker, blogger, or creative, you can be your own boss! Entrepreneurs rule! Tips and advice for small and online businesses, bloggers, makers, artists and other creative entrepreneurs.”
Once you’ve done all of the above, check out your profile and look at the images you’ve chosen for your board covers. Are they eye-catching? If Pinterest recommends your board to another user, typically they will only see that board cover image before deciding whether or not to either look further and/or follow you. So it better be an attention-grabber! And if it’s a board that has anything to do with art, hopefully it’s an image of something you’ve made.
I like to take this a step further and make sure all of my board images are on-brand for me and my business. Some people go as far as to brand their boards covers by making a unique image for every board. I’m not that obsessive, but feel free to try it if you really want to nail your Pinterest brand.
Make sure you have several boards that will help you promote your art on Pinterest.
You might have one or two boards that you currently pin to, but I would suggest you create even more. In fact, for every 10 boards you have, at least 2 should be boards you can regularly post your art on.
Depending on what kind of art you create, here are some boards ideas:
- abstract art
- my art (or “art by your name”)
- living with art
- art in the living room (bathroom, bedroom, kitchen, etc.)
- collage art
- blue art (or black and white art, colorful art, etc.)
- landscape paintings
- hand lettering
- curated art
- gifts for art lovers
- home decor
- beautiful wall art
- art for sale
- home interiors
- portrait art
- art inspiration
- Etsy art
I could go on, but I think you get the idea. Obviously, you’ll want to pick and choose which boards will be on brand for you, as well as appealing to your target patron.
Create “Pinterest Friendly” Images of Your Art.
The images that get the most real estate on Pinterest are nice and tall. I’ve read that the “perfect” Pinterest image size is 736 x 1104 pixels. But close and done are better than perfect and not. So the point is to make your images tall when you can. I have experimented with simply pinning my artwork by itself, and pinning it staged in a mockup. It’s funny, because some pieces do better one way, and other pieces will do well the other.
For instance, this painting has a lot more repins staged than it does by itself (61 vs. 12 at the time I’m writing this):
Yet this one did the opposite (102 vs 21):
So be sure to experiment for yourself. You can create tall images for your Etsy and/or other shop listings, and pin those. But you can also create extra images of your work and pin them in right there in Pinterest. Here is a super quick video to show you exactly how to do that:
Start Pinning “Evenly” and Consistently.
This is where the fun and magic happen! In order to get the most out of Pinterest, you need to pin a lot — most Pinterest experts say 30-60 pins a day, I’ve seen as high as 100 pins a day, but I just don’t think that’s reasonable for most people. I shoot for between 35-55 pins daily. But the trick here is, I’m not logging into Pinterest every day, or even every week!
I use a tool called Tailwind. I am an affiliate for them, because, like with almost everything else I recommend on this website, I use them and LOVE them! Tailwind allows you to set up how many pins you want to pin each day (and they optimize the times of day for you, based on your own Pinterest account) and then you can use their handy Chrome extension to add pins to your queue.
I usually log in on a lazy Saturday afternoon, or in the evening with a glass of wine, and add pins to my queue via Tailwind so it’s filled up for 2-4 weeks. As I add new art to my shop or blog, I’ll pin those right away, but also use Tailwind to repin them with my queue, as well. (Tailwind also allows you to queue your Instagram account… but that’s a lesson for another post!) 😉
I typically save 2-3 of my own pins for every 10 things I’m pinning, just so it doesn’t look like I’m spamming my own things on Pinterest. That number fluctuates from time to time, but I think it’s a good general guideline.
So there you have it: Your guide to promoting your art on Pinterest! I’d love to hear your thoughts about this in the comments below.