For many online business owners, things seem to slow down in the summer. Your customers are out enjoying the sun, spending time with their kids, and out on vacation. So your site stats and sales go down. It’s a bummer! But there is a way for you to take advantage of this time. In fact, I’ve come up with 12 things to do during your business summer slump that will boost your business the rest of the year!
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1. Get Caught up on Your Bookkeeping
I know this one is no fun and not sexy at all… but isn’t it why you’ve put it off so long in the first place? I actually took Money Boot Camp this year, and now I actually DO think of my finances as sexy and fun! But if you’re not quite there yet, you’d be surprised at how easy Quickbooks for Self-employed is! I set up certain “rules” and now when my income and expenses come in and out, almost everything is automatically added and labeled properly! I just go in occasionally and manually add any checks I receive and/or make sure everything is taken care of.
2. Build up Your Stock for the Holiday Season
A lot of makers I know wait until right before the holidays to start making. But not you! Not this year! Start creating that stock now, so you don;t have to be quite so rushed (and frazzled) during the holiday season.
3. Set up Google Analytics on Your Website
For a lot of people this feels like a tricky, tech-y thing, so they just put it off! But let me tell you, you can learn sooo much by installing (and then even just glancing at) Google Analytics on your sites! Simply sign up for an account here, and then follow these instructions on how to add your website(s). Then you add a tracking code to your site, and it’s done! It’s easier than you think, I promise!
4. Finish that Course You Paid ALL that Money for!
I’m guilty of this one, which is why I brought it up. I invested a hefty sum into a blogging course, but because I was enrolled in two other courses at the time, I told myself I’d do it after. And then after became, well, maybe later… And “maybe later” finally became now. And, wow! I’m sure glad I pushed myself to get through it, because it is revolutionizing my blog!
Have you purchased courses that you started, but didn’t finish? Maybe you bought an eBook and never read it? Well, now is the time!
5. Pitch to Blogs and Magazines for their Holiday Posts/Issues
Believe it or not, most blogs and magazines plan their holiday articles months and months in advance. If you know you’d like to be featured certain places, NOW is the time to pitch your work. (If you’re an artist and/or Etsy seller, please contact me here for features right here on Creating Beautifully!)
6. And if You do Pitch to Other Sites (or Even if You Don’t!) You Can Take Holiday Photos of Your Products
Again, this is something you can do ahead of time so you’re not so stressed out during the holidays. (See also: These 15 Etsy Sellers’ Product Photos Will Make You Jealous.)
7. Learn a New Skill
Being in business for yourself is a never-ending learning process. One of my favorite places to learn new things is Skillshare (I’m also a teacher there.) They are kind of like Netflix, but for online learning, and they have classes that range from crafty and creative to business and technical, and more! Most are pretty short (20-60 minutes) so you can complete them in an afternoon.
8. Read or (Listen to) a Good Business Book
Amazon Prime, Kindle Unlimited and Audible are like my best book friends! I love to listen to audiobooks on Audible (and you can get a free trial with 2 free audiobooks here), but sometimes there is just something special about holding a paperback book in your hands (and with Amazon Prime they can be delivered to you for free!) And with many books $0.99-$9.99 on Kindle (or even free on Kindle Unlimited!), it’s perfect for voracious readers.
Some of my recent favorite business books include: Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams. The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage. Get Rich, Lucky Bitch!: Release Your Money Blocks and Live a First-Class Life. MONEY Master the Game: 7 Simple Steps to Financial Freedom. And one for fun: Born A Crime: Stories from a South African Childhood by Trevor Noah (SO good/funny/inspiring/smart/and more! I recommend the Audible version because his accents are so great).
9. Update Your “About” Page
If it’s been a while since you updated your about page (on your blog, Etsy shop, artist’s bio, social media pages, etc.), you might want to go give it a once over. I did this recently and found information that was no longer true (like the fact that I mentioned my bunny Lucy, who, sadly has since passed) and/or just wasn’t good fit for my brand and the work I’m currently doing.
10. Sign up for eBates
If you haven’t signed up for eBates yet, I can still guess you’ve heard of it. I know I’d seen there ads about earning cash back for years before I signed up. And now I wonder, what in the heck took me so long?! I earn cash back every single month on stuff I would buy, anyway! Even if you don’t do a ton of online shopping, you can get $10 for signing up (after you spend $25), and when the holidays do come along, every little bit helps, right?
11. Revisit Your New Years Goals
It’s a little over half-way through the year, how far along are you on your goals you set January 1st? I’m big on setting yearly goals, but I also check in quarterly, monthly and yearly to make sure I’m on track for the year over all. But if you haven;t looked back at your original intentions for the year, now is a great time to check in with yourself!
12. Get Outside and Play!
I mean, it is summer, after all, and these long, warm days won’t last forever. And if you must, bring your laptop with you and work outside, too. Enjoy yourself and what you do.
There you go! 12 Things to do During Your Business Summer Slump!
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