As a creative entrepreneur, I know how fun and hard social media can be! It’s great for our businesses — as long as we’re using it correctly. It’s an effective use of our time — as long as we’re not getting sucked too deep into it. There are many platforms to choose from — but it’s almost impossible to be everywhere, all the time.
So what is a creative entrepreneur to do?
Creative Entrepreneurs, Learn How to Rock Social Media!
Well, my first suggestion is to read my article, The Best Social Media Platforms for Creatives (don’t worry! When you click that link a new tab will open so you can simply return back to this post when you’re done!) Once you’ve done that, you’ll know which social media platforms you’ll want to concentrate on.
From there you can just skip down to your social media platform of choice. I do, however, recommend that you bookmark and/or save this post to Pinterest. Because even though I’ve made all the links pop open in a new tab, you won’t want to lose your spot, because I’m going to recommend quite a few resources for each platform. And just so you know, this post contains affiliate links. Not sure what that means? You can click here and a new tab will open with a full explanation.
Alrighty then! Let’s get to it, shall we?!
Creative Entrepreneurs, Learn How to Rock Social Media: INSTAGRAM
Instagram seems to be the most popular social for creative entrepreneurs, and it’s not hard to see why! With over 500 Million active daily users, it’s a great place to share what you’re working on. That said, it can sometimes be hard to stick out from the crowd, or even get seen in the first place with the new algorithm.
So what is a creative entrepreneur to do?
Well, first things first: you’ll need to make sure your bio and feed are branded. I have two classes on the subject that you can take for free for the next two months:
I also highly recommend another Skillshare class that goes into detail about finding your market, engagement, tracking your progress, and more. It’s called Instagram for Business: Build an Engaged Community and you can also take it for free for the next two months!
Once you’ve got your profile perfected and you’re working on engagement, you’ll probably quickly learn that posting to Instagram on a regular basis can be a part-time job in itself. That’s why I love to use Tailwind. Tailwind originally started out as a way to schedule pins on Pinterest (so I’ll be talking about it again, later) but now they can also help you schedule posts to Instagram. It’s a life/time-saver, for sure!
I also appreciate their handy hashtag finder! Here’s a quick video about how it works:
Creative Entrepreneurs, Learn How to Rock Social Media: PINTEREST
Personally, Pinterest is my favorite social media, only.... it's not really social media. I learned that (and MUCH more!) in this free webinar from Melyssa Griffin. (Um, she's amazing, by the way!!) It's actually a search engine -- it's more like Google than Instagram or Facebook. People don't go there to get chatty or connect with others, they go there to find and save things: things they want to buy, do, read, try, etc.
So just like with Instagram, you'll want to make sure you've really nailed your profile as a starting point. Make sure you have a nice profile photo, your name can actually include a bit about you, and your bio should describe who you are, what you do, include a link back to your website, and include keywords you'd like people to find you with. (I'm telling you, just watch this free webinar from Melyssa Griffin. She really goes into detail about all of this!)
Here are some other quick tips:
- Sign up for a free Pinterest Business account
- Verify your website
- Sign up for Rich Pins
- Create "Pinterest Friendly" images for people to share
- Use social sharing buttons like SUMO so more of your pins gets shared
- Use Tailwind to schedule your pins and connect with like-minded pinners in Tailwind Tribes
- Start listening to the Simple Pin Podcast -- it's my new favorite! So much useful info packed in there
Using the above ideas I now get about 60% of my website (and Etsy shop!) traffic from Pinterest. My business wouldn't be half as successful without it. (Even if it isn't technically social media!)
Creative Entrepreneurs, Learn How to Rock Social Media: FACEBOOK
Ahh, Facebook! I feel like most people either love it or hate it. I'll be totally honest here and admit: I have no idea what I'm doing when it comes to Facebook. I have a page for Creating Beautifully and I post to it from time to time. I'm in a bunch of relevant Facebook Groups. But because I know nothing about it, I get about 1% of my social media traffic from it.
So I turned to Social Media Super Hero! In this course I'm learning how to effectively use Facebook (yippee!) I'll report back when I'm done implementing what I've learned.
Creative Entrepreneurs, Learn How to Rock Social Media: TWITTER
Twitter is seriously like my little secret weapon! But I'll be the first to admit, I know I'm not even using it to its fullest potential, yet! (Thanks again, Social Media Super Hero!) But I use Social Pilot to schedule my tweets. I will schedule tweets about my blog posts, affiliate programs I love, products I made, products I am an affiliate for, my classes, and more.
I use hashtags from time to time, but most of my tweets are fun descriptions and/or testimonials of what I'm tweeting about, combined with a call to action. For example, a tweet about this article may say:
[bctt tweet="Is social media marketing making you bonkers? Check out this awesome blog post about how to rock it out instead! " username="OhHeyCB"]
And one of the cool things about Social Pilot is that the analytics show me which tweets are working and which ones I should nix. Of course, I give them a good 30-60 days repeatedly in the cycle before I decide if a tweet is a zero or a hero. I also test different hashtags as well as the text that goes in the tweet.
I call Twitter my little secret weapon, not because I'm getting some crazy amazing traffic, sales, or even engagement there (though I get retweets pretty much every day!) But I love it because it's almost 100% on autopilot with Social Pilot and so my tweets are going out several times, throughout the day. In fact, studies show that businesses should be tweeting from 1-50 times every day, with 15 seeming to be the very best amount.
I don't know about you, but 15 tweets a day would take up WAY too much of my time Which is why I love Social Pilot!
But when I am tweeting consistently, I notice the effects! For instance, I can frequently track a referral bonus from Skillshare to a tweet that went out a few minutes before. I also see the jump in traffic a few minutes after tweeting about a specific blog post. And it's not like I have hundreds of thousands (or even ten's of thousands!) of followers on Twitter. (As of the time I'm writing this I have about 1300+ followers there.)
So how do I get followers there? Well, first of all, I follow just about everyone who follows me first (unless they look like spammers or just a person or business whose ideals I don't agree with.) And even though I LOVE to schedule tweets, I also log into Twitter several times a week and quickly scroll through my feed and like, retweet, and tweet in reply to tweets that I like and/or I think my followers might also like. I sometimes go through and like tweets by hashtag, too.
So there you have it! I hope this has been helpful, and that you'll refer back to it if and when you need it. Feel free to ask me any questions you may have in the comments below!
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