Promoting Your Art on Pinterest: Where to Pin

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Promoting Your Art on Pinterest: Where to Pin


Pinterest has always been a huge traffic source for my shops and blogs. As much at 80% of my traffic comes from Pinterest (currently upwards of 10’s of thousands of viewers each month), so it almost goes without saying that I believe promoting your art on Pinterest should be at the top of your social media priorities.

Most of the 100+ million active users use Pinterest as a virtual “wish list” and many actually come back and buy items they first saw on Pinterest.

There is so much to learn about promoting your art on Pinterest, but today I am going to cover the “where”…

Many artists have a board specifically for their art, and that’s great! If you don’t already have a board specifically for your own art, that’s your first “to do.” But you can also create boards that aren’t just about you art, that actually target your perfect patron!

For instance, I post my art to a board called “Abstract Paintings”:


abstract paintings. on Pinterest.
As you can see, I post abstract paintings by many different artists — not just my own work. This will appeal to a wider audience of people who appreciate abstract art and may have never even heard of me.


Because I also use mock-ups with some of my art, I also have a board called “Living with Art” on which I pin different ways people can display art in their own homes.


living with art. on Pinterest.

Artist and photographer Jessica Nichols does this with her photography on her board, “Beautiful Gifts.”




If you look closely, you will see that she is mixing in her own floral photography with the work of others. Again, these kinds of boards are perfect for targeting people (ie., potential patrons) who like your style of art, but may not know about you, yet.

There are so many ways to do this with your own art, too! Artist Mari Orr also mixes in her own artwork on her color board:




Artist Adri Luna includes her prints on her board “Abstract Art”:





Are you currently promoting your art on Pinterest this way? Or are you going to start doing so now? I’d love to hear about it in the comments below!

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  1. Reply


    February 15, 2017

    Well that was all very interesting, but I still need to know how to advertise my crafts for selling on Pinterest. I need to know this because yesterday I attempted to put one on Pinterest and it would never appear! thanks!

    • Reply


      February 18, 2017

      Hi Becky,

      Hmm, that’s odd! I know that when you advertise on Pinterest, they have to approve the ad before it goes live, so maybe that was the problem? I would write to their support team for more info.

      Good luck!
      With gratitude,

  2. Reply

    Joe Essien

    June 27, 2017

    Honestly I never thought of it that way, though I have different boards with works of other artists. Now that I have read your piece, I am definitely going to dedicate a board to the course.
    Thanks for the hint.

  3. Reply


    February 21, 2018

    Such a great article! Thanks for sharing all these helpful tips! I will definitely start promoting my art on Pinterest this way now 😀

    • Reply

      Jules Tillman

      February 23, 2018

      Awesome, Barlena! I checked out your site and I love your work!

  4. Reply

    Ellya Brill

    July 15, 2018

    This is very informative. So where did you get your mock ups?

    Thank you,

  5. Reply

    Jim Spelman

    January 13, 2019

    Hello! Thanks for the informative article. I just started using Pinterest to generate traffic to my site. It’s both exciting and daunting! I have a board for my work but haven’t included work of any other artists in that board—my question is if you have links to other’s similar work amongst your own, don’t you risk promoting their traffic and not your own? I love posting other’s work but would love further reasoning for doing it your way. Also My biggest problem so far is generating enough content to keep active and consistent (like blog posts, new work, etc). Do you have tips and articles about that? I’m so excited to be in this journey. Thanks in advance. Jim

  6. Reply


    January 18, 2019

    Nice information for me as an artist 👌😀

  7. Reply

    Jessica Nichols

    April 6, 2019

    Thank you for including me as an example! I’m so honored and that particular board is one of my favorites to curate because beautiful gift ideas are useful year round.