Do you ever feel overwhelmed by all the social media platforms? Experts and podcasters and bloggers all seem to be telling you that you should be ALL THE PLACES so you can sell more of what you make. Well, today I’m going to share an idea I had about the best social media platforms for creatives…
But first I want to say this: if you have the time and energy to be on all the platforms, go for it! The following advice is for creatives who want to simplify their lives and spend time and effort only on the most effective platforms for their businesses. (There’s a spoiler in that sentence!)
Yep, the truth is there isn’t one answer that is correct for everyone. Because no two creatives are exactly alike, and neither are their businesses!
So here is a list of potential social media sites you could be on (and I’m sure this list will grow and change pretty rapidly, but as of this writing, it’s fairly complete as far as the most popular sites go):
Believe it or not, I could probably list 20+ more, but let’s start with those.
And here is the (very) simple formula for deciding which are the best social media platforms for
First: pick YOUR favorite. Which of these platforms lights you up? Which one would you spend hours on (or maybe you DO spend hours on?!) each day if you could? Which one is the first one you check when you look at your phone?
Second: Which one is your ideal client’s favorite? (If you don’t know who your ideal client, a.k.a. customer avatar — or “perfect patron” as I like to call them – is, take a look at this article and/or listen to this podcast.)
That’s it. I believe that by choosing your favorite social media network as well as your ideal clients, you’re setting yourself up for the most success. Because, a). you’ll actually want to post and be involved there, and b). your posts and interactions will actually help you get traction in your business.
But say your favorite and your ideal customer’s favorite are the same… Did you just win the social media minimalism prize? 🏆 I’m sorry, but I’m going to say no. 😕 Because if you go all in on one platform, and it “disappears” practically overnight (where’d you go, MySpace?!) and/or the company changes the “rules” (I’m looking at you, Facebook Pages!) then, well, quite frankly, you’re screwed.
That’s no fun at all.
So once you’ve chosen your two, find a way to spend as little time on there as possible (wait, what?!) with the most effective outcomes as possible (oh, okay!) For instance, I use Tailwind to schedule probably 99% of my pins on Pinterest, and around 60-70% of my Instagram posts. Tailwind literally saves me hours each week and helps me gain more followers. (I wrote about that here, if you want to read more about it!)
But there are plenty of other social media schedulers that can help you if your two are different than mine. Here is a list of a few of the more popular ones:
So there you go: the secret behind the best social media platforms for creatives is choosing your favorite and your perfect patron’s favorite! That way your time and energy are spent in places that you love and help you get more sales in your business!
I’d love to hear what your two will be! Leave them in the comments on below!