The Best Social Media Platforms for Creatives

Do you ever feel overwhelmed by all the social media platforms? Experts and podcasters and bloggers all seem to be telling you that you should be ALL THE PLACES so you can sell more of what you make. Well, today I’m going to share an idea I had about the best social media platforms for creatives…

But first I want to say this: if you have the time and energy to be on all the platforms, go for it! The following advice is for creatives who want to simplify their lives and spend time and effort only on the most effective platforms for their businesses. (There’s a spoiler in that sentence!)

Yep, the truth is there isn’t one answer that is correct for everyone. Because no two creatives are exactly alike, and neither are their businesses!

So here is a list of potential social media sites you could be on (and I’m sure this list will grow and change pretty rapidly, but as of this writing, it’s fairly complete as far as the most popular sites go):

 


Believe it or not, I could probably list 20+ more, but let’s start with those.

And here is the (very) simple formula for deciding which are the best social media platforms for creativesyou:

First: pick YOUR favorite. Which of these platforms lights you up? Which one would you spend hours on (or maybe you DO spend hours on?!) each day if you could? Which one is the first one you check when you look at your phone?

Second: Which one is your ideal client’s favorite? (If you don’t know who your ideal client, a.k.a. customer avatar — or “perfect patron” as I like to call them – is, take a look at this article and/or listen to this podcast.)

That’s it. I believe that by choosing your favorite social media network as well as your ideal clients, you’re setting yourself up for the most success. Because, a). you’ll actually want to post and be involved there, and b). your posts and interactions will actually help you get traction in your business.

I personally chose Pinterest (my favorite) and Instagram (my perfect patron’s favorite). I’m on many of the other platforms, but I spend the bulk of my time and energy on those two.

But say your favorite and your ideal customer’s favorite are the same… Did you just win the social media minimalism prize? 🏆 I’m sorry, but I’m going to say no. 😕 Because if you go all in on one platform, and it “disappears” practically overnight (where’d you go, MySpace?!) and/or the company changes the “rules” (I’m looking at you, Facebook Pages!) then, well, quite frankly, you’re screwed.

That’s no fun at all.

So once you’ve chosen your two, find a way to spend as little time on there as possible (wait, what?!) with the most effective outcomes as possible (oh, okay!) For instance, I use Tailwind to schedule probably 99% of my pins on Pinterest, and around 60-70% of my Instagram posts. Tailwind literally saves me hours each week and helps me gain more followers. (I wrote about that here, if you want to read more about it!)

But there are plenty of other social media schedulers that can help you if your two are different than mine. Here is a list of a few of the more popular ones:

 

So there you go: the secret behind the best social media platforms for creatives is choosing your favorite and your perfect patron’s favorite! That way your time and energy are spent in places that you love and help you get more sales in your business!

I’d love to hear what your two will be! Leave them in the comments on below!

 

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  • Very good post. Very well said. I completely agree. Now all I need to know, and info you have not included, is how much are these scheduling tools. Are any of them free for us creatives on a shoestring budget?

    • Good question, Aleeah! All of them at least offer a totally free, or 14, 30, or 60-day free trial. Social Pilot is free to try and starts at $4.99 a month. Tailwind offers a free trial and then starts at 9.99 a month per account. CoSchedule has a 14-day free trial and starts at $30 a month. Buffer is free for one account and then starts at $10 a month for 10 accounts. Hootsuite is free for 30 days and then starts $19 a month. Edgar doesn’t list their prices, but I have heard they are among the priciest. So as you can see, there are a range of prices. Of course, some of that has to do with what is included in each package.

      I hope this helps! 🙂

  • I would have to say Facebook and Instagram. I also schedule for pinterest via Tailwind and it’s done in minutes instead of hours that way. I have some of the other places automated (twitter, tumblr). I used to be everywhere but it got to be too much. I’m still looking to reduce the time even more to clear out more time for just being me,

    • I love that last sentence! I recently took a “me day” and just read and painted and listened to audiobooks (that weren’t about business) and it was LOVELY! I think I’m going to schedule in some time like that every week from now on!