Using Tailwind to Improve Your Pinterest Marketing Strategy
When it comes to promoting your blog or online shop, it’s important to have a well-rounded online marketing plan. (And in this post, I’m specifically talking about traffic you don’t have to pay for — the best kind of traffic is free traffic, if you ask me!) So of course I do my best to make sure my blog is SEO friendly so I get traffic from Google (and other text-based search engines), but I also love another popular search engine, which you might think of as social media, but it’s not! It’s Pinterest!
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I also know you’re a busy entrepreneur so you don’t have hours each day to perfect your Pinterest game! That’s why I’m going to share with you how you can start using Tailwind to improve your Pinterest marketing strategy – in about an hour a month, at that.
First, let’s talk a little bit more about why you need to start promoting your online business on Pinterest (if you’re not already). As an example, this blog gets about half of its traffic from Pinterest. Half! (The other half is from Google.) As you can see in the chart below, they kind of go back and forth a bit… some days I’ll get more traffic from Google and other days the majority of my traffic comes from Pinterest:
I’m planning on writing another post about how I get traffic from Google, but for today, I’m just going to focus on getting traffic from Pinterest. It’s not hard, and it’s not time consuming — if you use Tailwind!
Why Start Using Tailwind to Improve Your Pinterest Marketing Strategy?
First: Pinterest like consistency. So it’s better to save 10 pins a day over a week than to pin 70 pins on a Saturday afternoon when you have time or simply get around to it. Straight from Pinterest’s Best Strategies:
Save Pins Regularly: Consistent, daily activity is better than adding a ton of Pins at once. Be patient, and stick with it. Unlike social networks where most of your reach happens in the first 24 hours, your Pinterest content builds reach over time. As more people discover and save your Pins, you’ll see traffic continue to grow. Publishing consistently over consecutive months is the best way to build a dedicated audience.
Tailwind not only takes care of scheduling your pins for you throughout the day, but they post at optimized times specifically for your account and based on your followers habits. At the same time, you always have complete control! If you want t create your own schedule or pin certain things at certain times, Tailwind make it easy.
Another reason I use Tailwind to schedule my own posts: they are a Pinterest-approved partner. Recently there was another company that many bloggers were using who completely shut down. They weren’t an approved partner and so they basically disappeared, overnight! Knowing that Tailwind is an approved Pinterest partner and even works closely with Pinterest on many things give me piece of mind.
Plus you can quickly and easily find out which pins are working (and those that aren’t!) with the Tailwind analytics.
You can also join Tailwind “tribes” and start pinning with more like-minded businesses to spread your reach even further.
But the bottom line is: I think you should start using Tailwind to improve your Pinterest marketing strategy because it will drive more traffic to your website with its more than 200 Million monthly users.
And isn’t that what we’re all looking for?
How to Start Using Tailwind to Improve Your Pinterest Marketing Strategy
Maybe by now I’ve convinced you to start using Tailwind. If not, let me tell you how easy it is!
But first, let’s make sure you’ve done these important tasks:
- Sign up for a business Pinterest account (rather than a personal account), it’s easy, quick and free
- Complete your profile with a photo, a keyword-rich description of your business and name
- Add relevant boards – complete with keyword-rich descriptions for each, and placed into the correct categories
- Remove (or make secret) any boards that on not on brand for your business
- Create “Pinterest-Friendly” images (currently 600×900 pixels is the recommended size) for your site, blog posts and/or products
- Enable Rich Pins for your site (if you’re selling on Etsy and using Pinterest to drive traffic there, this is done for you already)
- Claim your website
Once you’ve done all of that, sign up for a free 14 day trial of Tailwind and once you’re finished setting that all up, go to the menu on the right-hand side, click on “Publisher” and then “Your Schedule”:
Tailwind will have chosen a starting schedule for you. The Pinterest marketing “experts” can’t seem to agree on what is the optimum number of pins per day, but most say 10 at a minimum, and 100 at a maximum, with 20-50 being the most common answers. I was pinning 50 times a day and when I heard that it didn’t make much of a difference if you were pinning 20 or 50 times a day, so I cut mine down, and it seemed to have a negative affect. So I’m slowly building back up to 50 pins per day and more on the weekends, as that seems to be a popular time for Pinterest users. (My followers, at least!)
Now, I know you might be thinking, 50 pins … a DAY?! Well, yes! And that’s why I love Tailwind. I typically spend one afternoon a month and schedule almost all of my pins for the next 30-45 days.
I say “almost” all of my pins, because whenever I put out a new piece of content (like a blog post or adding a new item to my shop) I will pin that, and schedule it with Tailwind to multiple relevant boards, too. So if it’s a blog post, I’ll save it to my CreatingBeautifully.com board, and then from there, schedule it to several boards (like social media for creatives, be your own boss, or a group board, etc.) If it’s a new piece of art in my shop, I’ll add it to my “Art by Jules Tillman” board and then to boards like art for sale, living with art, and group boards like Art for the Home, etc.
Another thing Pinterest marketing experts can’t seem to agree on is the ratio of your pins vs. other people’s pins you should save. I’ve heard 50/50 to 70/30 and even 80/20 (theirs to yours.) But I think you should be pinning as much of your content as you can, and if you can schedule 30 pins a day from your own site(s), go for it! As long as they are all unique images and/or original content, of course. You wouldn’t want to pin the same image 30 times a day. That’s just spammy.
But most of us will probably be pinning more of a 50/50 to 80/20 balance. So you want to find other pins to schedule that complement your business rather than compete with it.
Say you’re an Instagram manager for small businesses. You could pin information about other forms of social media your clients might use, but you’re not doing business in, like Twitter or Facebook. If you’re a jewelry maker, you could pin about accessories (like shoes, bags, belts, etc.) If your blog specializes in home office organization, you could include pins about organization in other rooms of the house. I think you get the idea!
So how can you possibly save, say 600 pins in one afternoon? (That’s 20 pins a day for one month — and that allows for you to add your own pins throughout the month to bring that number closer to 25 a day, too.) I do this a few ways, and video is the easiest way for me to explain it, but first let me just say that I also installed the Tailwind Chrome extension to make this even easier!
But the video Tailwind tutorial shows you, step by step, a few different ways I’m able to schedule 600+ pins in less than an hour:
Hopefully that shows you how quick and easy is is to start using Tailwind to improve your Pinterest marketing strategy!
You might also be interested in my class (free for a limited time!) “Promoting Your Online Business on Pinterest (Especially for artists, makers, and creatives!)” which goes into even more detail about using Pinterest to get more traffic and sales to your website.